The story of Cascatelli, a new pasta shape, began with an observation something could be improved, that there was an unmet need. Many pasta shapes don’t hold sauce well. The surface area to volume ratio is wrong. Many shapes have poor mouth feel, too thin to resist biting. Many were hard to pick up with a fork. Dan Pashman believed there had to be an undiscovered optimum, a better pasta shape. Cascatelli is the result of his quest to develop and commercialize a new pasta shape and is well documented in a series of audio podcasts, Mission Impastable.
The Cascatelli story isn’t about the chemical industry, but there are many parallels. The story of Cascatelli describes the common challenges and many of the characters inhabiting most new product development stories. There are incumbent pastas. Market incumbents frequently exist in chemicals and materials. Dan unexpectedly encountered something quite common in the chemical industry, the challenge of scale. This seminar will tell the Cascatelli story while highlighting useful takeaways for those working in the chemical and materials industries.
Mark E. Jones, PhD
A love of science and a passion for chemistry propelled a farm kid from Virginia to a satisfying industrial career. Mark Jones retired in March 2021 as Executive External Strategy and Communications Fellow for Dow Chemical, having spent a decade on the CTO’s staff. He retired with responsibility, among other things, for next generation sustainability goals associated with innovation at Dow.
Stephen F. Hahn
Steve Hahn is an experienced chemist, materials scientist, and evaluator of new technology-based business opportunity. He was employed by the Dow Chemical Company for 35 years in a variety of research and new business development roles. Beginning in 2010, Hahn established Dow’s Technology Scouting presence in the North American West Coast Region to identify and evaluate strategically aligned business opportunities. Hahn has a B.S. in Chemistry from Michigan Tech and an M.S. in Chemistry from Central Michigan University. He holds 43 U.S. patents, 40 publications in scientific journals, and six chapters in technical reference books. He was Visiting Professor of Chemistry and IPrime Scholar at the University of Minnesota in 2002. Hahn received the American Chemical Society Cooperative Research Award in 2008 and the Council for Chemical Research Collaboration Award in 2010 and represented Dow on Advisory Boards at the University of Connecticut and Michigan Tech. He is a member of the Academy of the College of Sciences and Arts at Michigan Tech and served on the Advisory Board for the Global Social Venturing Competition at the Haas School of Business at UC-Berkeley. He is currently an Expert in the Directorate for Technology, Innovation and Partnerships at the National Science Foundation, supporting the I-Corps and SBIR/STTR programs.
The American Chemical Society -
Greater Houston Section is a 501(c)3 non-profit organization.
PO Box 66181, Houston, TX